The Voices of Mission

To give you further insight, here is a short film based on an interview Michael Hayman conducted with Whole Foods founder John Mackey in Austin. He is one of a number of leading entrepreneurs to endorse the idea of purpose-led businesses.

London School of Economics: Purpose as the path to profit

Chaired by Department of Economics lecturer, Dr Erik Eyster, the Seven Hills co-founders were invited to discuss Mission, and show how companies such as Airbnb, Ellas Kitchen and Whole Foods are harnessing purpose as the path to profit as part of the university’s public lecture series.

Royal Society of Arts: Mission-driven businesses

Mission co-author Michael Hayman discusses mission-driven businesses as part of Stylist Magazine’s “Reclaim Your Lunch Break” campaign. Chaired by Stylist editor Lisa Smosarski and held at the prestigious RSA, the live conversation was part of a series of free events hosted by Stylist.

Share Radio: How to break through in business

Co-author Michael Hayman discusses how to succeed in business and the role of the entrepreneur in today’s society with Michael Considine on the Investment Perspectives programme on Share Radio.

Off the Shelf Festival: How to break through in business

Co-author Michael Hayman discusses his new book, ‘Mission’ and Sheffield’s economic future at the Off the Shelf Literary Festival.

The Mission presentation

Co-authors Michael Hayman and Nick Giles addressed over 250 entrepreneurs, business leaders, influencers and public figures at The Corinthia on 22nd June to mark the official unveiling of the book. Feel free to browse the presentation slides to discover how business is changing people’s lives through the power of purpose, culture and campaigning.


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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.

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