“As far as business literature is concerned, Mission is sure to stand the
test of time as a truly essential read for aspiring entrepreneurs - 4.5/5”

Elite Business Magazine

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“Fascinating, digestible, readable.
Business schools should study its pages.”

London Evening Standard

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“Some fantastic takeaways for anybody's professional life.
This book is simply a stellar achievement. Inspirational and a must-read.”

Director General for UK Trade & Investment USA

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A CIPR recommended read for
internal communication professionals

CIPR
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"A must-read for anyone thinking of stepping out of corporate life.
Full of practical advice, this will give you a great framework."

PR Week

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"The book’s real strength is in the number of case studies. Drawing on
plenty of research. An engaging, highly readable business book."

MoneyWeek

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“Each chapter is powerful and interesting. A clear and thoughtful read,
simply the most invigorating business book I have ever read.”

IoD Director

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“Believable and relevant, the message is one of unwavering positivity
about the way some of world's most prominent companies do business.”

Mina Green, Scotcampus

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MH and NG_sm
Director IoD

Each chapter is powerful and interesting. A clear and thoughtful read, simply the most invigorating business book I have ever read.

Scotcampus
Scotcampus

Emphasis on providing fresh perspectives for aspiring entrepreneurs. Believable and relevant.

Entrepreneurial Ecosystem
Forbes

The book offers a new perspective with which entrepreneurs can view their own missions.

Believe
Leaders League

Read this inspiring book, Mission will teach you to become a campaigner for what you do and breakthrough in business.

Mission in Sunday Times
sunday-times-logo

A mission that inspires belief is a fundamental ingredient for today’s businesses.

The-Yorkshire-Post
Yorkshire_Post_Logo_2014_0

The best brands today are succeeding because they get people to care and buy into them.

Austin
Director IoD

Companies must adopt a campaigning sense of purpose and forge a bond of trust with customers.

08770132A3
Elite Business Magazine logo

A truly essential read for aspiring entrepreneurs.

MoneyWeek
MoneyWeek

An engaging, highly readable business book, full of provocative suggestions.

London Eye at night
logo-london-evening-standard

Fascinating, digestible, readable. Business schools should study its pages.

Richard Branson
Virgin logo

Profit alone is no longer enough for a company to succeed.

Mission-book
Amazon.co.uk_logo

One of Amazon’s Best Books of the Month – July.

Campaign_1
Campaign

Brands need a mission, rather than just a relentless pursuit of profit.

New-Statesman
new-statesman-logo

The company you keep: how the Fifa debacle will affect its most valuable sponsors.

London Live_Headline Interview
London Live

People want businesses they can believe in, those with a mission.

Dermot Murnaghan
Sky News

There’s a bigger debate in society about businesses being a force for good.

The-Memo
the-memo

Amazon’s pay per page model could change books forever.

The-Drum
The-Drum-Logo-white-r

This is an era of radical transparency and consumers will judge corporates by the company they keep.

City-AM
City-A.M.

Unparalleled numbers of firms are pursuing purpose as well as profit. They are commercial activists with a mission.

Michael_Hayman-007n1
Debretts

The role of purpose in business has never been more important. It requires a driving sense of mission to achieve it.

Evening-Standard
logo-london-evening-standard

Momentum is building but make no mistake, this isn’t just London’s story; it is the nation’s.

Belfast-Telegraph
belfasttelegraph_1

Having a purpose has become increasingly important for today’s successful companies.

Minutehack
MinuteHack

People want to see businesses that do good, not just those that do well for themselves.

highway in Hong Kong
fresh-business-thinking-logo

A new generation of companies is emerging.

Communicator-entrepreneur
Chartered Association of Business Schools

Entrepreneurs need to define their mission and the purpose of their firm.

Brand values
Marketing Week

Ethical innovations boost brand perception.

Michael Hayman and Nick Giles
Bookomi-logo

Businesses are in a battle for preference, and purpose has a huge part to play in winning it.

Michael Hayman, CJBS
JBS logo

Purpose, optimism and commitment are at the heart of business success.